Service Industry Case Study
How Lead Lab Solutions Delivered 200+ Leads in 4 Months
Client Overview
Industry: Gutter Installation Company
Client Size: Mid-Sized
Service/Product: Gutter Installer that mainly focuses on installing Gutters on residential houses. Had a small portion of their business in commercial gutter installations
Challenges & Goals
Overview of the Problem: This client had a problem that most service economy businesses face. They are great at providing professional-level services but do not have the time or the expertise in digital marketing and had a bad relationship with their last agency.
Pain Points: Provide a great service but do not have the time and expertise of Digital Advertising to grow their business
Client’s Objectives: The client wanted to achieve a higher lead volume and receive more calls to their business. They also wanted a more enjoyable agency experience.
Key Performance Indicators: Leads Generated, Conversion Rate, and call volume
How We Helped
Strategy Overview
Lead Lab Solutions provided a Google Advertising Audit that allowed us to identify the problems that were causing the low lead quality + low call volume. The main problem was their overall campaign structure their combination of campaigns, ad groups, and targeted keywords was set up too broadly they were targeting all of their services in the same ad group. We were able to get them into a more impactful strategy that relies heavily targeting high buyer intent keywords and writing great ad copy to have the correct message to get calls.
Tactics
We used our proven Lead Lab Advantage Process.
Completed a full-marketing audit of their current Google Ads campaigns, Website Tracking, and Landing Pages to identify weaknesses
Presented our findings in an easy-to-digest way
Created a new Campaign Structure
Keyword research
Website Optimizations
Tracking Optimizations
Advertisement Development
Deployed Campaigns
Results
Quantitative Results
Generated 200+ Leads in the first 4 months after Launch
Avg Cost Per Lead less than $125
Call Volume Up 100%
Estimator appointments schedule booked out week over week
Qualitative Results
The client really enjoyed the responsiveness we showed throughout the process and answering emails within minutes of us receiving them.
They enjoyed how transparent we were, if there were problems we addressed them openly and provided solutions we did not hide troubles during the campaign but rather were proactive and always had a solution in the works
Conclusion
Summary of Success
Overall this client has been a great experience of how dedicated Lead Lab Solutions is to their clients and how our simple yet effective processes can really level up the the overall success of a marketing campaign.
Our quick success was because we reset their foundation. Started with an audit of their website and did the groundwork it took to get a steady stream of results then we scaled their ad spend as results started coming in.
Long-Term Impact
We are continuing to expand and scale their ad budget month over month and continue to scale their results. We also helped them transition through their website to become more conversion-optimized.
Key Takeaways
What can other businesses learn from this case study? Even though our process from the outside seems simple. It is the knowledge of past successes that fuels future success for our clients. We want to take the reins and be the catalyst for your growth that builds a lasting foundation that will last for years to come.