Real Estate Case Study
How Lead Lab Solutions Delivered a 2,500% ROI in 90 Days for a Home Builder
Client Overview
Industry: Regional Home Builder in the Real Estate Industry
Client Size: Mid-Sized
Service/Product: This home builder builds homes for all levels of home buyers. Home Prices Ranging from the Mid 200,000s to Over $550,000. Prides themselves on great customer service and runs occasional financing deals
Challenges & Goals
Overview of the Problem: This home builder was a problem that most home builders face. They were getting a good volume of leads but the quality was suffering and their cost per lead was quite high.
Pain Points: Low Lead Quality, High-Cost Per Lead, Poor Advertising Strategy
Client’s Objectives: The client wanted to achieve higher lead quality while keeping the lead volume up. They also wanted a more robust Google Advertising Strategy. They also wanted to decrease their overall cost per lead and increase their ROI
Key Performance Indicators: Leads Generated, Conversion Rate, and Return on Investment
How We Helped
Strategy Overview
Lead Lab Solutions provided a Google Advertising Audit that allowed us to identify the problems that were causing the low lead quality. The main problem was their overall campaign structure their combination of campaigns, ad groups, and targeted keywords did not allow them to create a good lead conversion funnel. We were able to get them into a more impactful strategy that relies heavily on tracking key events and retargeting users based on those key actions taken.
Tactics
We used our proven Lead Lab Advantage Process.
Completed a full-marketing audit of their current Google Ads campaigns, Website Tracking, and Landing Pages to identify weaknesses
Presented our findings in an easy-to-digest way
Created a new Campaign Structure
Keyword research
Website Optimizations
Tracking Optimizations
Advertisement Development
Deployed Campaigns
Results
Quantitative Results
Generated 300+ Leads in the first 90 Days after Launch
Avg Cost Per Lead less than $110
ROI over 2,500%
9 Total Sales attributed directly to Google Ads Campaigns
$ 3 million dollars in Revenue Generated
Qualitative Results
The client really enjoyed the responsiveness we showed throughout the process and answering emails within minutes of us receiving them.
They enjoyed how transparent we were, if there were problems we addressed them openly and provided solutions we did not hide troubles during the campaign but rather were proactive and always had a solution in the works
Conclusion
Summary of Success
Overall this client has been a great experience of how dedicated Lead Lab Solutions is to their clients and how our simple yet effective processes can really level up the the overall success of a marketing campaign.
Our 2500% ROI has truly been one of the higher return on investments we have had in such a short period of time.
Long-Term Impact
We are continuing to expand and scale their ad budget month over month and continue to scale their results. We also helped them transition through a rebrand process.
Key Takeaways
What can other businesses learn from this case study? Even though our process from the outside seems simple. It is the knowledge of past successes that fuels future success for our clients. We want to take the reins and be the catalyst for your growth that builds a lasting foundation that will last for years to come.